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Restaurant Groups · Franchises · Hospitality

Every Location Found. Every Table Booked.

Restaurant groups lose covers in two places: locations that never surface in local search, and calls that nobody can answer mid-service. We fix both, then build the systems that run on top.

What is multi-location restaurant marketing?

Multi-location restaurant marketing is the work of making every individual room findable and bookable in its own neighbourhood, rather than marketing the group as one brand. Google ranks each location separately in the local pack, weighing proximity, prominence and relevance for that specific profile, so a group with 12 rooms is competing in 12 local markets at once.

The failure is structural rather than creative. Marketing owns the brand, general managers own the day to day, and nobody owns profile accuracy, review velocity or call handling across all of it. We build and run that missing layer, and where the operation needs software that does not exist yet, we build that too.

What we run for you

Google Business Profile audit and governance across every location
NAP consistency and citation cleanup, location by location
Review generation and response workflows that survive GM turnover
Local pack and AI citation tracking, reported per location
Voice and chat agents that answer, qualify and book into the right system
Missed-call recovery for catering and large-party enquiries
Operations dashboards spanning covers, labour and lead source
Menu, ordering and reservation integrations with the systems you already run

Where restaurant groups lose covers

Three failures, each with a system that fixes it.

Half your rooms are invisible

The flagship ranks. Location 9 does not. Local pack position is decided per location on profile completeness, category accuracy, review velocity and proximity, and across a dozen sites nobody owns that work.

AI Search & Local Visibility

The phone rings during service

Large parties, catering and modifications arrive by phone at exactly the moment the floor cannot answer. Those are the highest-value calls the restaurant takes, and they go to voicemail.

AI Voice & Chat Agents

Four systems, no single view

Ordering in one platform, reservations in another, scheduling in a third, analytics nowhere. Answering "which locations are actually profitable this month" takes a week of exports.

Operations Dashboards & Portals
Proof

AedanRose

5
Specialised AI agents
60+
KPIs tracked real-time
30%
Faster order processing
100+
Languages supported

We did not run a campaign for a restaurant. We designed and built the restaurant platform. AedanRose is a multi-agent system with five specialised agents covering conversation, reservations, analytics, team management and menus, built because operators were running four to six tools that did not talk to each other. It ships as its own product at aedanrose.ai, and it is the reason we can talk about restaurant operations from the inside rather than from a case-study deck.

Questions operators ask

Why do restaurant groups struggle with local search?

Every location competes in its own local pack, and Google ranks each one separately on proximity, prominence and relevance. A group can be strong as a brand and still be invisible in half its markets, because those individual Google Business Profiles carry wrong hours, missing menu links, thin photo sets or stale reviews. The work is per-location and never finishes, which is why it falls through the gap between a marketing lead and individual general managers.

How much business actually goes through the phone?

Enough that an unanswered line is a real revenue leak: large-party bookings, catering enquiries, special requests and modifications still arrive by phone, and they are the highest-value calls a restaurant takes. When we built AedanRose, missed calls and abandoned orders with no automated recovery were the first problem restaurant operators named. An agent that answers every time does not replace the host, it stops the host from being the bottleneck during service.

Do you replace our POS or reservation system?

Not unless you want us to. You keep Toast, Square, OpenTable, Resy or whatever your team already runs, and we build the layer around it: visibility that fills the room, an agent that answers the calls the floor cannot reach, and reporting that reads across every location. We also build the other thing, because AedanRose is a full restaurant platform we designed and shipped ourselves, so if a group genuinely wants to consolidate, that is a conversation we can have from experience rather than from a slide.

What does this cost?

Search visibility starts with an audit at $3,000, scored per location, and moves to an ongoing retainer from $2,500 per month. A voice or chat agent that answers and books is a fixed-fee build from $6,000 that you own outright, so the cost does not scale per location or per cover. An operations dashboard across locations starts at $15,000.

How is this different from a restaurant marketing agency?

Most agencies stop at the reservation. We are a software studio, so the same engagement can fix the visibility problem and then build the system that handles what the visibility produces. AedanRose is the clearest evidence of that: a multi-agent platform with five specialised agents, 60+ KPIs tracked in real time and support for 100+ languages, built by us rather than bought and configured.

How long before we see results?

The audit is one week. Profile, category and review work typically starts moving local-pack position within 60 to 90 days, because that is how long Google takes to trust the changes. An agent build deploys in 14 days and starts answering immediately, which is why operators who want a fast, measurable win usually start there rather than with search.

Start with where you actually stand

A scored read on how each of your locations shows up in local and AI search, and what it is costing you. No obligation.

See where your locations stand