Every Location Found. Every Lead Booked.
Multi-location home services groups lose jobs in two places: locations that never surface in local search, and calls that nobody answers. We fix both, then build the systems that run on top.
What is multi-location home services marketing?
Multi-location home services marketing is the work of making every individual branch findable and bookable in its own market, rather than marketing the brand as a single national entity. Google ranks each location separately in the local pack, weighing proximity, prominence and relevance for that specific profile, so a group with 40 locations is really competing in 40 local markets at once.
The failure mode is structural rather than creative. Corporate marketing owns the brand, branch managers own the day to day, and nobody owns Google Business Profile accuracy, review velocity or after-hours call handling across all of it. Gaazzeebo builds and runs that missing layer, and where the operation needs software that does not exist yet, we build that too.
What we run for you
Where multi-location groups lose jobs
Three failures, each with a system that fixes it.
Half your locations are invisible
Corporate ranks. Branch 14 does not. Local pack position is decided per location on profile completeness, category accuracy, review velocity and proximity, and nobody owns that work across 20 sites.
AI Search & Local VisibilityThe calls you win are the calls you miss
Roughly 27% of inbound home-services calls go unanswered (Invoca). After hours, during storms, mid-job. Every one is a booked job your marketing already paid to generate.
AI Voice & Chat AgentsNo single view across locations
Dispatch lives in one system, invoicing in another, marketing in a third. Answering "which locations are actually profitable this month" takes a week of spreadsheet work.
Operations Dashboards & PortalsEagle Repair Service Co.
A commercial refrigeration and HVAC operator servicing 500+ locations across the Denver metro, running on word of mouth with no website and paper invoicing for more than 100 commercial clients. We built the site and a client portal with a full QuickBooks API and QuickBooks Payments integration: invoices sync in real time, customers pay by card or ACH, and duplicate data entry disappeared.
Read the full buildQuestions from multi-location operators
Why do multi-location home services companies struggle with local search?
Each location competes in its own local pack, and Google ranks them on proximity, prominence and relevance separately. A brand that is strong nationally can still be invisible in half its markets because those Google Business Profiles have inconsistent hours, wrong categories, thin photo sets, or no recent reviews. The work is per-location and continuous, which is why it usually falls through the gap between a corporate marketing team and individual branch managers.
How many calls do home services businesses actually miss?
Invoca, a call-analytics platform with visibility into real home-services call data, puts missed inbound calls at roughly 27%. Vendor-published figures circulate that are far higher; we cite the conservative, measurable one. Even at 27%, for an operator running 20 locations with steady call volume, the recovered-booking value of answering those calls is usually larger than the entire marketing budget for the same period.
What does this cost?
Search visibility starts with an audit at $3,000, scored per location, and moves to an ongoing retainer from $2,500 per month. A voice or chat agent that answers and books is a fixed-fee build from $6,000 that you own outright, so cost does not scale per location. An operations dashboard across locations starts at $15,000.
Do you replace our field service software?
No. You keep ServiceTitan, Housecall Pro, Jobber or whatever dispatch system your techs already use. We build the layer around it: visibility that fills the pipeline, agents that capture the calls it never sees, and reporting that reads across every location. Where an integration is genuinely needed we build it, as we did with a full QuickBooks API and Payments integration for Eagle Repair.
How is this different from hiring a marketing agency?
Most agencies stop at the lead. We are a software studio, so the same engagement can fix the visibility problem and then build the system that handles what the visibility produces: the agent that answers after hours, the portal that lets commercial customers pay, the dashboard that shows which locations are actually converting. That is the difference between more leads and a better operation.
How long before we see results?
The audit is one week. Visibility work on profiles, categories and reviews typically starts moving local-pack position within 60 to 90 days, because that is how long Google takes to trust the changes. An agent build deploys in 14 days and starts recovering calls immediately, which is why operators who need a fast, measurable win usually start there rather than with search.
Start with where you actually stand
A scored read on how each of your locations shows up in local and AI search, and what it is costing you. No obligation.
See where your locations standSee how we build for Home Services
Real client outcomes and fresh guides on the tech stack driving results for home services businesses.
Eagle Repair
Custom Next.js site + client invoice portal with QuickBooks Payments integration — cut invoice-to-paid from weeks to days.
