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HVAC · Plumbing · Roofing · Restoration

Every Location Found. Every Lead Booked.

Multi-location home services groups lose jobs in two places: locations that never surface in local search, and calls that nobody answers. We fix both, then build the systems that run on top.

What is multi-location home services marketing?

Multi-location home services marketing is the work of making every individual branch findable and bookable in its own market, rather than marketing the brand as a single national entity. Google ranks each location separately in the local pack, weighing proximity, prominence and relevance for that specific profile, so a group with 40 locations is really competing in 40 local markets at once.

The failure mode is structural rather than creative. Corporate marketing owns the brand, branch managers own the day to day, and nobody owns Google Business Profile accuracy, review velocity or after-hours call handling across all of it. Gaazzeebo builds and runs that missing layer, and where the operation needs software that does not exist yet, we build that too.

What we run for you

Google Business Profile audit and governance across every location
NAP consistency and citation cleanup, location by location
Review generation and response workflows that survive branch turnover
Local pack and AI citation tracking, reported per location
Voice and chat agents that answer, qualify and book into the right calendar
Missed-call recovery with routing by territory
Operations dashboards spanning dispatch, invoicing and lead source
Customer and commercial-client portals, including payment integrations

Where multi-location groups lose jobs

Three failures, each with a system that fixes it.

Half your locations are invisible

Corporate ranks. Branch 14 does not. Local pack position is decided per location on profile completeness, category accuracy, review velocity and proximity, and nobody owns that work across 20 sites.

Local SEO & AI Visibility

The calls you win are the calls you miss

Only 52% of callers to home services businesses reach a person (Invoca, 2026). After hours, during storms, mid-job. Every missed one is a booked job your marketing already paid to generate.

AI Voice & Chat Agents

No single view across locations

Dispatch lives in one system, invoicing in another, marketing in a third. Answering "which locations are actually profitable this month" takes a week of spreadsheet work.

Operations Dashboards & Portals
Proof

Eagle Repair Service Co.

500+
Locations served
20+
National brand clients
15+
Years operating
5.0
Customer rating

A commercial refrigeration and HVAC operator servicing 500+ locations across the Denver metro, running on word of mouth with no website and paper invoicing for more than 100 commercial clients. We built the site and a client portal with a full QuickBooks API and QuickBooks Payments integration: invoices sync in real time, customers pay by card or ACH, and duplicate data entry disappeared.

Read the full build

Questions operators ask

Why do multi-location home services companies struggle with local search?

Each location competes in its own local pack, and Google ranks them on proximity, prominence and relevance separately. A brand that is strong nationally can still be invisible in half its markets because those Google Business Profiles have inconsistent hours, wrong categories, thin photo sets, or no recent reviews. The work is per-location and continuous, which is why it usually falls through the gap between a corporate marketing team and individual branch managers.

How many calls do home services businesses actually miss?

Invoca’s 2026 Home Services Lead Conversion Benchmarks Report found that 52% of callers to home services businesses reach a person, averaged across nine home-services sub-industries. The data comes from businesses that already pay for Invoca’s call tracking, so it describes those operators rather than every business in the trade, and we have no figure of our own for your locations. The practical point is that nearly half of those callers do not reach a person, and your marketing paid to make each of those calls happen.

What does this cost?

Local SEO and AI search visibility is billed monthly by the number of locations: from $1,900/month for one or two locations and from $4,900/month for three to five, and six or more are quoted individually. Billed monthly, either with a one-time onboarding fee and the freedom to cancel any time, or as a 12-month commitment. A voice or chat agent that answers and books is a fixed-fee build from $6,000, so cost does not scale per location. An operations dashboard across locations starts at $15,000. You own the work you pay for: source code, content, profiles and logins.

Do you replace our field service software?

No. You keep ServiceTitan, Housecall Pro, Jobber or whatever dispatch system your techs already use. We build the layer around it: visibility that fills the pipeline, agents that capture the calls it never sees, and reporting that reads across every location. Where an integration is genuinely needed we build it, as we did with a full QuickBooks API and Payments integration for Eagle Repair.

How is this different from hiring a marketing agency?

Most agencies stop at the lead. We do the work an agency does and we build software, so the same engagement can fix the visibility problem and then build the system that handles what the visibility produces: the agent that answers after hours, the portal that lets commercial customers pay, the dashboard that shows which locations are actually converting. That is the difference between more leads and a better operation.

How long before we see results?

The free audit report is emailed to you, so you see the gaps before you commit to anything. How fast visibility work on profiles, categories and reviews moves your local position depends on your market and your competitors; it compounds over months rather than weeks. An agent build typically takes 2–4 weeks and starts recovering calls as soon as it is live, which is why operators who need a fast, measurable win usually start there rather than with search.

Start with where you actually stand

A scored read on how each of your locations shows up in local and AI search, and what it is costing you. No obligation.

Get your free SEO audit